Turtle eating plastic bag

Nowa Paper Bag

No Waste (NOWA) is the concept of a paper bag wending machine that dispense paper bag when someone interacts with it. It stands to address marine pollution and how marine life is affected by the plastic dumped into the ocean. Here is a detailed case study on how the paper bag wending machine works and the branding of NOWA.

Company
Freelance Project
Tools Used
Photoshop, Illustrator, Sketchbook
Timeline
Jan - Mar 2019

Problem Statement

Where does your plastic go? An average of 14 billion pounds of plastic is dumped into the ocean every year.  This can be overcome by replacing plastic bags with paper bags. Though we are using paper bags for more than a century, they are not easy to find, most commonly as a coke wending machine.

NOWA solves this problem by dispensing a paper bag when you interact with it, like a wending machine. The paper bags will in the form of a roll installed in them. So, it can be easy to fit more bags into it straight from manufacturing.

Moodboard

A tissue roll or a tissue dispenser is the main inspiration to design NOWA (No Waste). It is named NOWA after seeing a lot of waste that floats around our environment and stands as an eco-friendly product that leaves no waste.

Moodboard with images like tissue dispenser, plastic bag shaped turtle, paper roll, color paletteand a jelly fish

Sketches

NOWA is similar to any other wending machine. It was designed to be minimal with a large display where users interact. The paper bag roll is also identical to a tissue roll which is effortless to manufacture and install in a wending machine.

Nowa Ideation Sketches

Finalized Concept

This finalized paper bag vending machine design focuses on offering a user-friendly experience with a sleek and modern interface. Here’s a breakdown of the key design features:

Specifications:

  • Display Panel: The top of the vending machine features a digital display that guides the user step by step through the process. It clearly communicates prompts such as "Please Insert" and "You Have 5¢", making it easy for users to follow along and understand their actions.
  • Coin Slot: Below the display, the machine includes a prominent coin slot, making it simple for users to insert the correct amount for their purchase. The coin slot is marked with a clear icon and the "NOWA" brand, which is the focal brand of the machine.
  • Paper Bag Dispenser: The most functional part of the machine is the paper bag dispensing area. Once the correct amount is inserted, the paper bag slides out smoothly from the bottom of the machine. The bag is folded in a way that makes it easy to grab and carry.
  • Compact Design: The machine is designed with clean lines and a minimalist style, ensuring it fits well in urban spaces like cafes, grocery stores, and other public areas. The side vents not only add a functional aspect for air circulation but also contribute to the sleek aesthetic.
  • Interactive Elements: Each interaction, from inserting a coin to receiving a paper bag, is carefully considered to ensure an intuitive and pleasant user experience. The machine's text-based interface and visible action cues guide users effortlessly through the transaction.
Nowa Final ConceptPaper Bag MockupNowa LogoNowa Package Mockup

Conclusion

The initial ideation of the NOWA Paper bag wending machine is achieved with minimal design and functionalities. As we are not new to paper bags usage, there are still a few countries where it is hard to find them. This idea is to make it more common for people to get paper bags and utilize them everywhere.